For Daniel Mahony, the founder of TheGroomedManCo., his story dates back to the Stone Age, when prehistoric man would maintain their beards using seashells, rocks and other ambiguous paraphernalia. Or, as reality might have it, 15 years ago when he started growing facial hair.

Whilst holidaying around the USA with a freshly grown beard, Daniel encountered a topical elixir which solved many problems associated with in-grown hairs, including itchiness, dryness and redness. Upon his return to Melbourne, Australia, Daniel realised there was a shortage of locally produced grooming products for bearded men and sought to fill the gap using his newly found knowledge of organic essential oils.

The range, which includes Morning Wood, Man Mint, Cloves Off and Mangrove Citrus, is produced locally in Melbourne and have been approved by the International Fragrance Association for quality and safety. Containing base oils, such as Argan Oil, Jojoba Oil and Sweet Almond Oil, the range delivers a long shelf life, no loss of scent, and therapeutic benefits to help improve the overall health and appearance of beards and skin.